From the 12th to the 15h of November, 2007 representatives from Tuscan and Middle Eastern partners of Med Cooperation network will be attending the World Travel Market, one of the most important international fairs on tourism, held yearly in London, with a booth dedicated to the Northern Holy Land Cultural Heritage Way.

A video will show the main tourist sites as individuated by the two journalists who visited last summer Tulkarem, Taybeh, Nablus, Haifa, Akko and Jericho in order to write a tourist guide, and a brochure will explain the contents of the guide itself. The new logo restyled for tourist purposes will also appear for the first time.

The participation to seminars focused on tourism and its importance for the promotion of mutual understanding between civilizations, cultures and religions and on responsible tourism will facilitate the valorisation on the international scene of the route linking together the six cities partners of the programme and its potentialities.

The Mayor of Haifa and the Mayor of Jericho on the behalf of all the partners, together with the Tuscan Regional Councillor for International Cooperation Mr. Massimo Toschi will present the Med Cooperation programme and the Northern Holy Land Heritage Way during a Press Conference to be held on the 14th November, 2007 at 3pm at the Residence of the Italian Ambassador in London. An intervention by one of the journalists who are in charge of the guide is also foreseen in order to show the books that will soon be published.