The Artisan and Cratworks’ Exhibition in Florence is the biggest Exhibition held annually in Tuscany and one of the most famous in Italy. The participation of Med Cooperation Network to the exhibition represented a very important step to test how the promotion of the Northern Holy Land Cultural Heritage Way can be done outside Middle East.

Med Cooperation stand has been one of the 700 stands installed within the Exhibition. It is estimated that more than 170.000 people visited the Exhibition. Med Cooperation Stand achieved the following results:

- around 100 bottles of wine from Haifa sold
- around 4 kilograms of Spices from AKKO sold
- around 20 litres of Olive Oil from Palestine sold
- more than 200 kunafa sweets given for free tasting to visitors.
- many contacts with local authorities, associations and single visitors wishing to support the programme have been established.
- Articles published on the regional newspapers gave the right visibility to the stand.